As social media is exploding into the marketplace, there have been countless efforts of those in sales to bring themselves to the top of this forefront. However there have been successes and failures in these endeavors, and it turns out "The Top 5 Reasons Realtors Fail at Social Media" have themes that transcend into our daily lives' individual successes and failures.
1. You have no plan. Without a strategy and a schedule, it will take you twice as long!
2. You don't have great content. It doesn't matter how likable you are, offer people something "tangible" they WANT.
3. You put the wrong person in charge. Delegate some of the work, but remember the personal interaction that makes social media work.
4. You're not listening. It's not always about the pitch, but instead consistently engaging the relationship to find out what they are interested in.
5. You're just 'dabbling' with it. If you don't plan to invest in it, how can you expect a valuable return?
It's interesting how technology can change the marketplace, but basic rules for success go beyond time and technology :)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment